EKONOMI MARKETING
Rp200.000
Bab 1. Pengantar Ekonomi Marketing : Nina Kholifah, S.Pd, M.M
Bab 2. Konsep Dasar Ekonomi dan Pasar
Bab 3. Lingkungan Bisnis dan Analisis Pasar
Bab 4. Perilaku Konsumen
Bab 5. Strategi Produk dan Nilai Konsumen
Bab 6. Strategi Harga dalam Perspektif Ekonomi
Bab 7. Distribusi dan Saluran Pemasaran
Bab 8. Komunikasi dan Promosi Pemasaran : Indria Ukrita, SP M.Sc
Bab 9. Digital Marketing dan Ekonomi Digital
Bab 10. Manajemen Pemasaran dan Keputusan Bisnis
Bab 11. Ekonomi Internasional dan Global Marketing
Bab 12. Etika Bisnis dan Pemasaran Berkelanjutan
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EKONOMI MARKETING
Rp200.000
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