MANAJEMEN PEMASARAN: STRATEGI KOMPETITIF DALAM ERA GLOBAL
Starting: Rp200.000
Bab 1. Konsep Dasar Manajemen Pemasaran
Bab 2. Lingkungan Pemasaran Global
Bab 3. Perilaku Konsumen di Era Global
Bab 4. Riset Pemasaran dan Analisis Pasar
Bab 5. Segmentasi, Targeting, dan Positioning (STP)
Bab 6. Strategi Produk dalam Persaingan Global
Bab 7. Strategi Harga Kompetitif
Bab 8. Strategi Distribusi dan Supply Chain
Bab 9. Strategi Promosi dan Komunikasi Pemasaran
Bab 10. Strategi Persaingan dan Keunggulan Kompetitif
Bab 11. Pemasaran Digital dan Transformasi Teknologi
Bab 12. Pemasaran Berkelanjutan dan Etika Bisnis
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| Category | Kolaborasi |
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MANAJEMEN PEMASARAN: STRATEGI KOMPETITIF DALAM ERA GLOBAL
Starting: Rp200.000
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